About Us

We're about you

James has been an international personal trainer and performance coach for over 20 years and has worked with a variety of company founders,CEO’s, billionaire’s and the odd A-list celebrity.
James employs a common sense, research and evidence based approach combined with a firm focus on accountability and delivering results. He is also a very experienced EMS (electrical muscle stimulation) trainer and has discovered the amazing benefits of fasting which is an incredible resource available to everyone and has personally undergone several 3-5 day water only fasts. The combination of these two protocols can achieve fast and very effective results.

Qualifications

Licensed Trainer for EMS

GluckerKolleg GbR

Advanced Anatomy

Future Fit Group

Premier Global NASM

Level 3 Personal Trainer

Intelligent Fitness

The Science of Torso Training

The Art & Science of Stretching

Fat loss - The Science of assessment, Nutrition & Exercise

Postural Assessment & Correction

Power Plate Training Academy

Testimonials

Adam Blackmore

BBC Sports correspondent

The thing with James is, he practices what he preaches and shows you what you can achieve because he’s done it.His knowledge of fitness, nutrition and well-being underpins everything he says and does, and he has taught me so much about myself, my mindset, and what I can achieve and attain thanks to his help and guidance. He has put me on a path to being a better version of myself with a combination of tough love, understanding, care, and the ability to help me see the answers for myself. If you listen to him and do what he says , you will gain so much and realise you can achieve more than you thought possible and learn things about yourself and the limits you have - limits you probably haven’t gone close to.

Wayne Loon

Your advice is always positive, supportive and makes perfect sense when I think properly about what I want and how I can achieve it.

Ben Wright

Morning mate, weighed myself earlier and im the lightest I’ve been this year, despite what feels like a stop-start month or so since doing that 5k run. So that’s really pleased me, and now we have a specific target - 10kg more by the end of Jamuary, ideally ! If I don’t quite make it by then we push on to do it by the middle of February latest. THEN we lose the hardest last 10kg by May - and from there we complete the lifestyle changes and keep the weight there forever.

Bob Sperring

I’ve trained with James now for some 15 years. During this time his positive demeanour/attitude has never faltered whilst his ‘training’ knowledge/professionalism evolves continuously. James is totally consistent and excels on all training fronts. For many years I’ve had back and hip issues along with various others associated with tennis, ski ing and other physically demanding activities all of which we’ve been able to successfully manage.